karishma tailor

Director of public relations

Karishma Tailor, one of the Director of Public Relations, develops and executes communication strategies that will broaden programmatic reach and deepen impact, while also managing proactive media opportunities to maintain digital marketing channels. Karishma continuously found herself reading the latest COVID-19 news headline or the most recent research article and with feeling a sense of uselessness by being stuck in the confines of her home and unable to go out to volunteer or be of any assistance to those in need, she began her journey with Project Amity. With a drive to help out in any form, and Project Amity being an initiative that deeply aligns with Karishma’s personal values of perseverance and sense of community, she valued the group’s mission. Karishma has a strong background in communications, from previous vice-presidential roles in promotional affairs and marketing. She shows strength in interpersonal skills such as: organization, and teamwork skills; and technical skills such as: proficiency in Adobe Photoshop, and Microsoft Excel. Project Amity particularly resonates with Karishma as she has had family and friends being placed in retirement residences, so with the aim of this initiative valued, she hopes to alleviate some of the hardships of confinement and loneliness within care homes during these unprecedented times.